COSRX Joins British Beauty Council as First K-Beauty Patron

As a patron, the brand will collaborate directly on the Council’s UV Safety Coalition to promote sun protection awareness and broader skincare literacy. Jun Sang Hun, founder of COSRX, emphasized that the move aligns with the company’s "Expecting Tomorrow" mission, which focuses on delivering accessible, science-backed solutions to a global audience. The collaboration reflects the growing international influence of Korean beauty standards and the brand’s desire to participate in high-level industry discourse.

Millie Kendall OBE, CEO of the British Beauty Council, noted that the brand’s inclusion brings vital expertise to the organization. COSRX, known for combining cosmetic innovation with pharmaceutical-grade research, continues to expand its reach with high-performance ingredients like peptides, PDRN, and exosomes. By joining the Council, the company intends to foster evidence-led skincare practices while expanding its footprint across major retail channels, including Ulta, Amazon, and Nordstrom.