Jason Voorhees to Haunt Thirteenth Floor Attractions This Halloween

The collaboration introduces Jason Universe: Survive the Night, a traditional walkthrough attraction, and Jason Universe: Director's Cut, an interactive add-on. In the latter, participants enter a cabin setting where they use a control panel to trigger specific attack styles—Panic, Slash, Strike, or Stalk—effectively directing the killer’s actions against in-game victims. Participants in this limited-capacity experience will also receive a collectible patch.

Chris Stafford, CEO of Thirteenth Floor, noted that the partnership aims to move beyond standard haunt tropes by offering guests agency over the narrative. Robbie Barsamian, Executive Vice President at Horror, Inc., described the project as a natural evolution for the brand, which launched the Jason Universe initiative in 2024 to expand the reach of the iconic character beyond his film origins. The attractions are scheduled to open at select Thirteenth Floor locations in cities including Denver, Austin, Houston, San Antonio, Phoenix, Green Bay, Minneapolis, New Orleans, and Nashville.