Elenova AI Debuts Custom Workflow Consultancy for Multifamily Operators

The launch arrives as 94% of multifamily executives report that artificial intelligence is shifting from experimental pilot programs to essential infrastructure. Rather than selling off-the-shelf software, Elenova AI functions as a consultancy that reconfigures operational processes. Garza, who previously founded Property Automation Software and currently leads REEP Equity, partnered with Shroff—a former executive at Entrata and RealPage—to address the limitations of current market offerings.

Their approach focuses on integrating AI to handle specific tasks like after-hours maintenance triage, renewal outreach, and tour booking without requiring teams to abandon their current software stacks. According to Shroff, the consultancy bypasses the one-size-fits-all model by designing tools that adapt to the operator’s specific workflow. These systems are already live across the REEP Residential portfolio, where they are currently used to automate data-heavy tasks and redirect staff focus toward resident services. Operators can initiate the process through a 30-minute assessment of their current portfolio requirements.