7-Eleven Targets Labor Day Weekend With Aggressive Value Promotions

Starting late August, the Irving-based retailer is leveraging its 7Rewards and Speedy Rewards programs to drive store visits. Key offers include a $6 sandwich meal deal—featuring options like the Angus Double Cheeseburger or Philly Cheesesteak paired with a soda—and a $3 roller grill bundle that includes a snack and a Big Gulp drink. These promotions run through late October to sustain momentum well past the holiday weekend.

For those hosting larger gatherings, the company is pivoting to its restaurant brands for volume-based discounts. Laredo Taco Company is offering half-gallon frozen margaritas for $10 between September 4 and September 7. Concurrently, Raise the Roost will provide $25 nugget party packs, which include 24 chicken nuggets, sides, biscuits, and fried hand pies. Following the holiday, the chain plans to extend its value strategy from September 4 to September 14, offering $2 price points on select energy drinks, teas, and chips for loyalty members.