OutKick Records Triple-Digit Growth in July Digital Metrics

The multimedia sports brand secured 16.5 million total digital multiplatform unique visitors, placing it 21st among more than 350 sports entities. This ranking puts OutKick ahead of competitors including DraftKings, AP News-Sports, and The Ringer. Social media engagement also trended upward, recording over 948,400 social actions and 6.9 million video views across Facebook, X, Instagram, and YouTube.

Gary Schreier, senior vice president and managing editor, attributed the momentum to the platform’s focus on contentious cultural topics, such as the debate surrounding biological males in women’s sports. Following athlete Sophie Cunningham’s public remarks, OutKick leveraged its position to challenge WNBA coaches on the issue, an approach Schreier claims drove broader national discourse. As the brand prepares to integrate further with FOX News Digital, it will launch "The Craig Carton Show" on September 8 to expand its programming lineup.