Ours Privacy Secures $15M to Bridge Healthcare Marketing and Compliance

The funding round, led by Lightbank and Health Velocity Capital, comes as the industry grapples with the 2022 Office for Civil Rights clarification regarding tracking technologies. For years, healthcare firms relied on e-commerce tools, inadvertently risking compliance breaches by sharing protected health information with unauthorized vendors. This shift left many organizations blind to their own campaign performance as they disabled tracking to mitigate legal risks.

Founded in 2024 by Jessica Holton, Adam Putterman, and Tyler Zey, the company emerged from their own frustrations at the telehealth firm Ours Wellness. The platform differentiates itself by integrating compliance directly into its growth stack. Through server-side tracking, the system filters sensitive patient data before it reaches external analytics or ad platforms, effectively allowing marketers to maintain performance metrics without violating privacy laws. With over 200 healthcare clients already using the service, the new capital will support the expansion of its infrastructure to reach more enterprise-level organizations, positioning patient privacy as a foundational element of marketing strategy rather than an afterthought.