Kraft Natural Cheese Extends Back-to-School Pop-Up Tour to Skokie

The campaign centers on the brand's mascot, Stringy, who anchors a series of school-themed installations including oversized lockers and backpacks. Visitors at the Skokie location can participate in hands-on activities ranging from creating personalized lunchbox notes to coloring sessions, all while sampling the company’s signature string cheese products.

Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy, noted that the initiative aims to bridge the gap between store shelves and family experiences. The events serve as a live extension of a product portfolio that recently expanded to include lactose-free varieties. The activation at The Bloom at Westfield Old Orchard runs from 11 a.m. to 6 p.m. for the two-day period.