Amazon and PHA Launch Back-to-School Nutrition Initiative

The initiative aims to distribute over 5.5 million servings of nutritious food to families experiencing food insecurity. Participating brands, including WK Kellogg Co, Bel Brands USA, and SkinnyPop, have committed a combined total of up to $525,000 to the nonprofit. Products qualifying for the promotion are marked with the GOOD GOOD designation, a classification validated by registered dietitians and the Guiding Stars nutrition rating system.

Noreen Springstead, President and CEO of Partnership for a Healthier America, stated that the campaign simplifies the process for families to contribute to food equity while managing their own household needs. For Amazon, the collaboration aligns with a broader strategy to increase access to affordable, nutritious options. Customers can access the eligible product selection through a dedicated portal on the Amazon website, where discounts are applied automatically at checkout.