Mouradian’s journey covers a different landmark each day, blending the sport’s organizational outreach with a focus on faith. The itinerary includes significant cultural and religious sites such as the Khor Virap Monastery, the Geghard Monastery, and the Mesrop Mashtots statue at the Matenadaran. By filming these under-one-minute segments, the coach aims to mobilize Armenians to invite friends and family to church, a core component of the organization's broader ministry.
The videos are being distributed across the Armenian Lacrosse social media network, including TikTok, Instagram, YouTube, X, Telegram, and Facebook. This initiative functions alongside the group's existing programs, which include Bible study classes and the online course titled "Jesus, Language, Heritage." Through these efforts, Mouradian seeks to integrate a spiritual dimension into the athletic community, leveraging the road trip to foster local engagement with both heritage and faith.
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