Upstate Elevator Enters Zero-Proof Market with Kanna and Kava Line

The new lineup features three distinct flavors: Pink Grapefruit Uplift Spritz, Blackberry Zinger Unwind Soda, and an upcoming Lychee Blood Orange Uplift Spritz. Each drink utilizes a proprietary blend of Zembrin kanna, noble kava root extract, and L-theanine. By eliminating alcohol and cannabinoids, the company is positioning these products as a clean-crafted alternative for consumers seeking mental clarity or relaxation throughout the day.

Founder and CEO Dylan Raap noted that the shift reflects a broader consumer appetite for functional botanicals that offer perceptible effects beyond the hemp industry. The Pink Grapefruit spritz is designed for social energy, containing 50mg of Zembrin and 20mg of kava, while the Blackberry Zinger soda focuses on grounding relaxation with a higher 100mg concentration of kava extract. The products are currently available through the company’s website with a broader retail rollout expected soon.