Sanrio and KATSEYE Launch Exclusive Kuromi Collection at Target

The collection spans fashion, snacks, and collectibles, emphasizing the shared focus on individuality and confidence that defines the partnership. Apparel offerings include graphic tees and a grey crewneck sweatsuit, with prices ranging from $10 to $30. Collectors can access items such as plush charms, figurines, and exclusive trading cards starting at $6.99.

Beyond apparel, the release features branded drinkware and a variety of snacks, including mochi bites and instant ramen with custom packaging. Fans attending KCON LA from August 14 to 16 will get a preview of the items at Sanrio’s immersive Kuromi’s Mischief Mansion activation. According to Jill Koch, SVP of Brand at Sanrio, the collaboration aims to provide fans with a new medium for self-expression, while the members of KATSEYE noted that Kuromi’s aesthetic is a natural fit for the group’s high-energy public image.