The Pumpkin Spice variety, hitting shelves now through November, incorporates real pumpkin and traditional fall spices. Following that release, the Maple French Toast line will arrive in October, remaining available through April 2027. Each product relies on the brand's 140-year baking heritage to replicate classic breakfast profiles.
Nick Pitone, Director of Marketing at Thomas’, noted that the brand is responding to a consumer base that increasingly demands seasonal variety earlier each year. By positioning these products as a bridge between busy schedules and cozy morning rituals, the company hopes to capitalize on the growing market for limited-run, flavor-specific baked goods. The products are produced under the umbrella of Bimbo Bakeries USA, a subsidiary of the global baking giant Grupo Bimbo.
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