Crunchy Hydration Secures Nationwide Launch at World Market

The expansion brings the company’s zero-sugar, zero-calorie beverages—formulated with L-theanine, electrolytes, and adaptogens—to a broader consumer base. Founder and CEO Megan Riggs described the partnership as a critical step in scaling the brand, which aims to position mindful hydration as a daily wellness ritual. Prior to this, the company saw steady growth across regional grocery chains and specialty retailers.

Riggs established the brand after returning to the East Coast from an intensive period of professional burnout and travel in Thailand. Seeking alternatives to conventional medicinal approaches for stress, she developed the beverage line to integrate holistic ingredients into everyday routines. With this latest retail milestone, the company looks to leverage World Market’s national reach to solidify its standing in the competitive wellness water category.