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Jennifer Orlando Takes the Helm at Juice Plus+

With over two decades of experience in the direct selling sector, Jennifer Orlando has been named the new Chief Executive Officer of Juice Plus+. She steps into the role immediately, transitioning from her previous position as CEO of the wellness and beauty brand Arbonne to lead the Memphis-based company’s global strategy.

Jennifer Orlando Takes the Helm at Juice Plus+

Orlando’s appointment marks a leadership shift for the organization, as she takes over from Board Chairman Mike Lohner, who has served as interim CEO for the past several months. Lohner will remain involved with the company, transitioning into a role as a special advisor to support the new leadership transition while maintaining his position on the board.

Before her tenure at Arbonne, Orlando built an extensive career with leadership roles at companies including Plexus Worldwide, Stella & Dot, and LVMH. Her arrival comes as Juice Plus+ seeks to leverage its history in plant-based nutrition, which includes a reported $16 million investment in clinical research since 1995. Orlando expressed a focus on capitalizing on the current consumer shift toward wellness, aiming to expand the company’s reach through its existing community and product portfolio.

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