Glosshouz Launches Franchise Model with First Denver Location

The expansion follows a decade of refining a business model that integrates beauty, spa, and medical aesthetic services under one roof. The company’s flagship location has served as a proving ground, generating over $2.5 million in average annual revenue during the last four years. This financial performance, coupled with a recurring revenue stream through the brand's proprietary membership program, forms the blueprint for the new franchise platform.

Founder Loni Le Van-Etter noted that the transition to a franchise model is intended to replicate the hospitality-focused guest experience across new markets. By providing centralized operational support, marketing resources, and standardized service protocols, the company aims to scale its presence while relying on local partners like Alkayali to manage day-to-day operations. For the brand, this opening represents the start of a broader push to recruit investors and secure territories in additional markets.