The company’s restructuring efforts, finalized on August 6, 2026, provide a fresh capital structure supported by a new $600 million asset-based lending facility. This infusion, backed by Strategic Value Partners and Oaktree Capital, aims to stabilize operations after a period of intense pressure driven by global supply chain disruptions, warehouse fires, and the broader industry shift away from traditional cable television.
Mike George, who previously served as CEO of QVC Group for 16 years, returns as Interim Chief Executive Officer and Chair of the Board. His appointment accompanies the installation of a new eight-member Board of Directors featuring heavyweights from companies including TikTok Shop, Staples Canada, and Pixar. George faces the immediate task of steering the brand’s 'WIN Growth Strategy' while the board conducts a formal search for a permanent successor to Rawlinson. The company’s existing executive team will remain in place to maintain continuity as the retailer pivots further into live social shopping across streaming apps and digital platforms.
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