Huya Secures Exclusive Publishing Rights for Zanmang Loopy Mobile Game

The upcoming title blends the viral character's aesthetic with 3D matching puzzles, food-town simulation, and social interaction features. Huya has licensed the underlying gameplay engine from Ilyon, the studio behind the global hit Triple Match 3D, ensuring a proven foundation for the release. Pre-registration for the game is expected to open shortly.

This move follows Huya's recent publishing successes, including Goose Goose Duck Mobile, and the anticipation surrounding The Legend of Swordman: Reunion. The company intends to leverage its extensive network of streamers and content creators to drive user acquisition through campaigns and community-focused events. By expanding into casual gaming, Huya is broadening its business footprint to span social deduction, MMORPGs, and puzzle-based titles.