Gardner White Marks 114th Year With Aggressive Michigan Expansion

The expansion strategy hits a fever pitch this August with three strategic openings: the newly debuted Birmingham mattress showroom, a Grand Rapids location arriving August 6, and a Novi store scheduled for August 20. These sites join a rapid development wave that has already touched Woodhaven, Flint, Lansing, and Traverse City, bringing the retailer’s total count to 33 locations across Michigan and Ohio.

Beyond the storefronts, the company recently shifted its corporate base to Bloomfield Hills, signaling a pivot toward centralized innovation. CEO Rachel Stewart frames this growth as a deliberate investment in the company’s internal culture and customer-facing design services. Beyond retail, the firm is pivoting its philanthropic strategy toward early childhood literacy, prioritizing kindergarten readiness initiatives through a partnership with the Children’s Foundation of Michigan. To mark the current milestone, the retailer is hosting a statewide sales event across all locations, paired with local community ice cream socials.