Coco5 Lands at Costco as Athlete-Backed Brand Scales Retail Reach

Priced at $19.99, the Costco-exclusive bundle features Pineapple, Coconut, and the newly released Grape flavor. This move follows a string of successful regional roadshows and signals a push for broader market penetration. The brand plans to host additional in-store tastings across California, the Southeast, and the Northwest throughout the summer to drive consumer awareness.

Developed by former Chicago Blackhawks head trainer Mike Gapski, Coco5 relies on a formula containing 26% coconut water and five essential electrolytes. The company recently secured a $10 million investment led by Loop Capital to fund its growth, which includes recent expansion into U.S. airport retail. Beyond its new Costco presence, the brand maintains retail partnerships with Walmart, Whole Foods, and Sprouts as it seeks to position itself as a clean alternative to traditional, artificial sports drinks.