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Physical Therapist Launches Senior Living Advisory in Northeastern PA

After two decades of navigating the complexities of geriatric care as a physical therapist, Vanessa Lanfrank is bringing Trua Senior Living Locators to Scranton and Wilkes-Barre. The new local franchise aims to demystify the search for assisted living, drawing on her clinical experience to guide families through difficult transitions.

Physical Therapist Launches Senior Living Advisory in Northeastern PA

The expansion marks a personal pivot for Lanfrank, who spent 20 years working with patients across northeastern Pennsylvania. Her decision to join the Cincinnati-based network was catalyzed by the experience of securing care for her own grandmother, an ordeal that revealed the overwhelming nature of the senior housing market for the average family. She notes that many struggle to identify appropriate care levels or navigate the specific requirements of different living communities.

By leveraging her background in physical therapy, Lanfrank intends to bridge the gap between medical needs and lifestyle preferences. The service operates on a no-cost model for families, utilizing proprietary technology and community-vetting protocols to match seniors with suitable environments. A graduate of Misericordia University and a longtime resident of the Back Mountain, Lanfrank is now focusing on educating the local community that exploring senior living options is a proactive process rather than a reactive one. She plans to assist families in moving from home or hospital settings into communities that prioritize both clinical stability and personal comfort.

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