Curti arrives with a resume defined by two decades of scaling global beauty portfolios. During his five-year tenure at Coty, he directed marketing and brand strategy for powerhouses like CoverGirl and Max Factor. His background also includes twenty years at Johnson & Johnson, where he oversaw the growth of staples like Neutrogena and Aveeno. His move into the boardroom follows the March 2026 acquisition of Dossier by American Pacific Group and Otium.
CEO Sergio Tache described the addition as a turning point for the company, citing a need for seasoned leadership as the brand matures. Founded in 2019, the perfume house has recently gained traction for its accessible pricing model and industry accolades, including a win at the 2026 Cosmoprof North America awards for its Lost Americana scent. With over a million orders shipped, the company now looks to leverage Curti’s experience in the consumer packaged goods sector to navigate its next phase of expansion.

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