RCMA Translates Professional Studio Heritage into Liquid Foundation

The product relies on highly concentrated pigments that allow users to adjust intensity from precise spot correction to a complete, opaque finish. By incorporating a derivative of Vitamin E and Bisabolol, the formula aims to condition the skin while maintaining the durability required for high-definition camera work. Co-owner Christian Kehoe stated that the launch bridges the gap between professional-grade performance and the versatility expected by everyday consumers.

Developed in collaboration with Academy Award-winning makeup artist Justin Raleigh, the line launches with a 48-shade range that accounts for three distinct undertones. The brand aligned many of these new shades with its existing cream foundation collection to ensure consistency for long-time users. The foundation is dermatologist-tested and offers a lightweight texture that can be sheered out or mixed with moisturizer to create custom tints.