GNW Consulting Reports Record Growth Driven by Generative Engine Strategy

The agency’s performance follows a broader industry shift toward Generative Engine Optimization (GEO). According to the 2026 State of GEO in B2B Marketing report, authored by GNW Consulting and Demand Metric, 92% of organizations are now actively experimenting with or operationalizing these search strategies. Among those invested, 78% report measurable returns, signaling a departure from traditional SEO toward AI-integrated content discovery.

To meet this demand, GNW Consulting introduced Leo, a tool that standardizes content publishing across platforms like Webflow while embedding technical requirements for AI visibility. PeerLogic Chief Revenue Officer Josh Wagner noted that the tool has allowed his team to bypass manual reformatting, shifting from minimal presence to sourcing closed deals directly from LLM interactions. Chief Strategy Officer Andrea Lechner-Becker emphasizes that success in this new landscape requires aligning strategy and operations rather than treating AI as a standalone initiative. As the firm moves into the second half of the year, founder and CEO Raja Walia intends to leverage this momentum to further refine their GTM Orchestration Framework, ensuring clients maintain visibility as buyer behaviors continue to evolve.