Toca Boca and MINISO Launch Lifestyle Collection in US Stores

The collection spans a variety of lifestyle goods, including plush toys, blind boxes, tech accessories, and stationery. Prices for these items range from $3.99 to $24.99, depending on availability at individual retail locations. Beyond the physical merchandise, the partnership integrates digital rewards into the Toca Boca World app. Select items include Clue Cards that unlock in-game content, and players can collect five limited-time MINISO-themed gifts in the app’s Post Office between August 7 and August 21.

Spin Master, the parent company behind the Sweden-based studio, aims to leverage the app’s massive reach, which boasts nearly 60 million monthly active users. Maryellen Zarakas, SVP of Global Consumer Products at Spin Master, noted that the collaboration provides a tactile outlet for the creativity and storytelling that define the digital experience. This expansion marks a strategic move to bring the brand’s aesthetic into the everyday lives of its tween audience through MINISO’s established retail network.