Unleashed Brands Hits Five-Year Milestone with 73 New Franchise Deals

The company’s growth is anchored by 58 new lease signings and 34 operational openings since January. Water Wings Swim School, the platform’s newest addition, has emerged as a significant driver of interest, awarding 39 franchise units since May 2025 ahead of its first franchised site opening this August. Leadership attributes this momentum to a shift in parental priorities, which now favor confidence and resilience-building activities over traditional academic metrics.

To support this strategy, the company appointed educational psychologist Dr. Michele Borba as Chief Thriving Officer. This focus on character development is currently being integrated into new initiatives like The Little Gym’s infant-focused 'Tummy Timers' program. Furthermore, the firm launched the KidHub mobile application to consolidate scheduling and milestone tracking for families across all seven brands. The app has already surpassed 40,000 downloads, with internal data showing that over a quarter of user sessions involve activity across multiple brands within the portfolio.