How Miami-based Link.Me Won the FIFA World Cup Digital Playbook

FIFA’s decision to tap the platform for its global digital engagement strategy marked a turning point for the creator commerce operating system. During the tournament, the organization’s combined social media following surged by 50 million, a feat CEO Net Kohen attributes to the platform's ability to convert passive eyeballs into active ticket buyers and brand advocates. The firm, which recently reached a $350 million valuation, is moving beyond simple redirects to provide a comprehensive dashboard for creators and venues alike.

Beyond sports, Link.Me has integrated into the retail and hospitality sectors. Establishments like Mila Miami and Papi Steak now use the software to funnel social media interest directly into reservation systems, while the Mall of America employs the dashboard to drive physical foot traffic. For high-profile users like Rick Ross and Jamie Foxx, the platform functions as a backend infrastructure for automated music presaves and print-on-demand merchandise fulfillment. By securing $10 million in total funding, the company is positioning itself as the primary utility for influencers and brands looking to bypass the friction of traditional mobile applications.