SVEDKA Turns Office Water Coolers Into Vodka Dispensers

Standing over five feet high, the unit serves a dual purpose: a standard tank provides hot and cold water, while a dedicated side tap pours chilled SVEDKA Vodka Water. A built-in storage compartment holds extra cans of the brand's low-calorie, zero-sugar cocktail, which the company markets as a clean alternative to traditional carbonated drinks. The brand tapped comedian Craig Robinson, known for his time in television's most famous fictional office, to lead the rollout and add a layer of celebrity branding to the release.

Only five units will be produced for public purchase. Interested buyers must enter a lottery through Flaviar at svedka.com/watercooler starting July 31 at 9:00 a.m. CST. The window for entries is limited to one hour, after which winners will be selected at random to purchase the setup—which includes an 8-pack of the canned spirit—for $90. One of the five buyers will receive an additional surprise: a personalized video message from Robinson. The move represents a bold shift for the Louisville-based brand, which has focused heavily on the visual transparency of its canned product line to distinguish itself from traditional ready-to-drink competitors.