Siira brings a broad professional background to the position, having previously held leadership roles at Unum Group and DCI Manufacturing. His tenure at Southern Champion Tray follows a career path that includes an accounting degree from Bryan College and an MBA from the Instituto de Empresa in Madrid. Company leadership expects this combination of financial expertise and operational experience to help manage the firm’s 950-strong workforce across facilities in Tennessee, Ohio, and Texas.
Beyond his corporate responsibilities, Siira maintains deep roots in Chattanooga. He and his family have lived in the city since 2005, where he has held board positions at the Chattanooga Football Club Foundation and the local symphony and opera. Southern Champion Tray, a family-owned manufacturer founded in 1927, continues to supply the bakery and retail packaging markets throughout North and South America under this updated leadership structure.

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