The campaign recognizes the around-the-clock commitment of firefighters, EMTs, 911 operators, and American Red Cross volunteers. At all Yesway and Allsup's locations, these professionals can receive a free 30.4 oz Core Hydration water along with a fountain drink or coffee of any size by presenting valid identification or arriving in uniform.
Tom Trkla, Chairman and CEO of Yesway, stated that supporting the communities they serve is fundamental to the company's mission. The NACS Foundation, which organizes the event, highlights that convenience stores are uniquely positioned to recognize these individuals, given the industry's role in local infrastructure. With over 152,000 stores nationwide, the sector conducts roughly 160 million transactions daily, often acting as a primary point of contact for emergency workers during their shifts.

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