Garmin Expands Coaching Ecosystem With TrainingPeaks and TrainHeroic

The deal brings 120 employees from the two platforms—both currently under Peaksware Holdings—into Garmin’s global workforce. While the companies have collaborated for over a decade, this acquisition formalizes the integration, allowing Garmin to offer more direct access to professional coaches who provide structured, data-driven training plans. The combined services cater to a wide performance spectrum, ranging from recreational fitness enthusiasts to elite endurance competitors.

Brad Trenkle, Garmin’s co-chief operating officer, noted that the move is designed to provide users with more authentic connections to mentors who can translate complex performance metrics into actionable progress. Andy Stephens, CEO of Peaksware Holdings, described the transition as a natural evolution of their long-standing mission to democratize science-based training. Headquartered in Louisville, Colorado, the acquired teams will continue to operate under the Garmin umbrella. Financial details regarding the purchase remain undisclosed.