Luma Health Debuts AI Tool to Bridge Gap Between Ad Spend and Patient Care

Healthcare marketing often suffers from a disconnect where ad spending fails to translate into filled appointment slots. Patient Pipeline addresses this by analyzing a health system's scheduling data to generate dynamic Google Ads for high-value openings. This allows providers to target patients specifically for available time slots, effectively turning marketing efforts into measurable clinical outcomes.

The platform offers performance metrics that track the entire journey from an initial ad click to the final medical service. Early adopters have reported significant efficiency gains. The University of Arkansas for Medical Sciences achieved a 2.5x return on ad spend, filling orthopedic visits worth $27,400 within four months. Similarly, University Hospitals reduced wait times for dermatology appointments by 80%, while Charlotte Ear Eye Nose and Throat Associates saw an 8x return on ad spend. The tool is currently available for systems utilizing the Epic EHR, with Luma Health emphasizing that all data remains HIPAA-compliant and secure.