The success of the new formula highlights a shift in consumer preference toward specialized over-the-counter care. EAR PAIN MD +PLUS utilizes a cooling liquid gel designed to remain in the ear canal longer than traditional liquid drops, providing sustained relief. The product features a dual-action composition: 4% lidocaine for immediate numbing and Thymol, an ingredient included to provide protection against infection. These drops are cleared for use by adults and children as young as two, making them a popular choice for swimmers and individuals prone to frequent ear irritation.
Founder and CEO Elyse Stoltz Dickerson attributes the product's rapid adoption to its ability to address specific, unmet health needs. The company, which Dickerson established in 2015, now oversees a portfolio of more than 20 products distributed in roughly 28,000 retail locations nationwide. Currently, the earache relief gel is stocked at major chains including Walmart, Walgreens, and Meijer, alongside online availability through Amazon and the company’s own website. As a WBENC-certified business, Eosera continues to focus on niche ear care innovations, with current operations based entirely in Texas.
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