Before the modernization, visitors to Great Parks of Hamilton County faced a disjointed digital environment where ticketing, mobile interfaces, and point-of-sale systems operated in isolation. Synoptek’s Digital Customer Experience team replaced this patchwork architecture with a unified platform built on Xperience by Kentico. By prioritizing journey mapping and mobile accessibility, the firm consolidated commerce and content into a single, scalable ecosystem.
Mark Emery, Senior Director of Digital Customer Experience at Synoptek, noted that the project reflects a deliberate shift toward prioritizing the user’s actual journey over purely technical requirements. The independent panel at the USCXA 26 recognized this approach as a benchmark for consistency, awarding the firm silver in two distinct disciplines. Danilo Kusmuk, an awards consultant for the program, cited the project as evidence of Synoptek’s ability to maintain high-caliber performance across multiple facets of digital strategy.

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