Target Debuts Picolette, an Exclusive Baby Line by Olivia Culpo

Named after Culpo’s daughter, Colette, the collection emphasizes heirloom-quality designs, such as toile and gingham patterns, while addressing the realities of daily care. The assortment includes apparel, mealtime accessories, and milestone-focused items like birthday crowns with interchangeable numerals. Developed alongside Bloomin' Baby, the line prioritizes practical touches—including silent closures and simplified fasteners—to streamline the dressing process for parents.

Most items in the collection are priced at $18 or under, with entry-level products starting at $4.99. This move aligns with broader efforts by Target to bolster its baby category, which recently saw the addition of nearly 2,000 new items and expanded concierge services. Culpo stated that the collection aims to turn everyday parenting moments into lasting memories, with pieces intended to be kept as keepsakes long after a child outgrows them. Additional seasonal drops are slated to follow throughout the coming year.