Natural Grocers Adds Six Organic Varieties to Private-Label Bakery

The expansion brings familiar bakery essentials to the chain’s 173 locations across 22 states. Available in both white and whole grain options, the new items aim to balance convenience with the retailer's long-standing commitment to ingredient transparency. According to Raquel Isely, vice president of marketing, these additions are designed to provide families with affordable, high-quality alternatives to conventional grocery items without compromising on the nutritional criteria established over the company’s 70-year history.

Pricing for the new items is consistent across the category, with English muffins and various bun packs priced at $4.49, while the 12-count Hawaiian rolls retail for $5.99. This move builds on a private-label portfolio that has grown to more than 900 products since its 2016 inception, following recent launches of wild smoked salmon and pasture-raised, regenerative organic eggs. The company continues to emphasize its focus on excluding synthetic colors and hydrogenated fats from its inventory, maintaining a model that prioritizes science-based quality guidelines for its shoppers.