BODYBAR Pilates Launches First South Florida Studio in Midtown Miami

Franchise owner Cathy Moore, a former hospitality manager and fitness instructor, leads the new location. Moore intends to position the studio as a "third space" for locals, emphasizing social connection alongside strength and mobility training. To mark the launch, the studio is offering founding memberships, priority booking, and a permanent 15% discount on memberships purchased on Mondays.

This expansion follows a period of rapid growth for the national brand, which now operates over 85 locations with 30 additional sites slated to open this year. Kamille McCollum, co-founder and chief brand officer, noted that the Miami market aligns with the company’s focus on high-energy, effective workout environments. Moore has expressed plans to open further locations across the greater Miami area as the brand establishes its local footprint.