Pure Strategies Launches Tool to Optimize Packaging EPR Compliance

The index evaluates corporate efforts through two distinct lenses: Compliance Readiness and Strategic Value Readiness. The former tracks registration, reporting maturity, and data integrity, while the latter assesses whether a company is positioned to capitalize on the financial incentives buried within new packaging regulations. By scoring these areas, the tool provides firms with a prioritized roadmap to minimize fees and strengthen sustainability claims.

Cheryl Baldwin, VP of Sustainability Consulting at Pure Strategies, suggests that while many producers have successfully navigated the initial hurdles of registering with the Circular Action Alliance and mapping materials, they often stop short of optimizing their operations. The assessment is designed to push companies beyond simple adherence, encouraging them to use their existing data to drive deeper cost savings and brand differentiation. For those seeking to act on their results, the firm offers a deeper engagement program, the EPR Readiness Accelerator, which addresses specific regulatory gaps and identifies opportunities for higher-return packaging improvements before budget commitments are finalized.