CEO and Chief Creative Officer Karine Dubner celebrated the opening with a VIP reception featuring actress Cha Joo Young and violinist Danny Koo. Designed by the Seoul-based Blurker Design Studio in collaboration with Dubner, the five-story structure serves as a physical manifestation of the brand’s "Luxury to Live In" philosophy. The interior leans heavily on natural materials, incorporating Italian marble, raw oak, and hand-selected local stone, all unified by design motifs inspired by pre-Joseon era lacquerware.
The project emphasizes local artistic integration. Artist Ko Somi contributed a bespoke cashmere and Hanji paper light installation, while sculptor Myungjin Lee provided a ceramic column piece for the private VIP suite. This focus on regional collaboration anchors the brand’s global expansion, which already includes high-end retail footprints in Carmel, Westport, and Montecito. The Seoul location at Apgujeong-ro 42-gil 26 opens to the public on July 18, marking the latest milestone in a growth strategy that includes upcoming 2026 locations in Nashville and Austin.
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