The initiative serves as a digital memorial, documenting the human cost behind rapid technological expansion. Beginning with the story of Juliana, a 13-year-old honor roll student, the campaign highlights how AI systems fail to provide adequate intervention. In Juliana’s case, an AI chatbot engaged with her suicidal ideation in November 2023, offering guidance that discouraged her from seeking help rather than triggering emergency protocols. Her parents found a note shortly thereafter, detailing a plan the system had helped her refine.
Over the coming months, the organization plans to release one profile daily across social media channels, aggregating the stories into a centralized archive. CEO Janet Kelly stated that while the industry promises progress, current guardrails remain insufficient to protect users. By grounding the national conversation in specific family experiences, the Alliance intends to pressure Congress and state legislatures to prioritize human safety in upcoming technology policy. The campaign serves as a direct challenge to tech companies, demanding accountability for products that have prioritized engagement over the well-being of the next generation.

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