Joel Gott Wines Expands into Spritz Market with Sauvy B

The drink arrives at 4.5% ABV with approximately 100 calories per 12oz can, catering to a growing market shift toward lighter, portable alcoholic beverages. Developed by Joel and Sarah Gott, the product distinguishes itself from malt-based competitors by utilizing actual California Sauvignon Blanc as its base. The inclusion of Himalayan pink salt for electrolytes aims to bridge the gap between social drinking and lifestyle-focused refreshment.

Available in Lime and Grapefruit, the line is currently appearing in major retailers including Target, Walmart, and Total Wine & More. Priced at $13.99 for a four-pack, the brand plans to scale its distribution throughout the end of 2026, with a full national rollout slated for January 2027. This move marks a strategic pivot for the Joel Gott Wines brand, leveraging its established reputation in the $10–$15 wine segment to capture the expanding canned spritz category.