The event serves as a formal push to reward the brand's growing user base, which currently spans over 3 million households. By allowing customers to trade in older pool cleaners or irrigation hardware from any manufacturer, Aiper aims to accelerate the transition to its newer, AI-powered lineup. Participants can access tiered benefits including member-only pricing, 20% discounts on accessories, and double reward points on purchases made throughout the period.
The promotion highlights several core products, including the Scuba V3 and Scuba V3 Ultra, both of which utilize cognitive AI to map and clean pool surfaces autonomously. Beyond direct sales, the company is gamifying the experience with daily quizzes for bonus points and a referral program that grants both the referrer and the new member additional rewards. Top referrers during the two-week window will be entered for a chance to win the EcoSurfer S2, the brand’s solar-powered robotic skimmer. According to CEO Richard, the initiative is intended to evolve into a permanent July tradition that prioritizes long-term customer engagement over simple seasonal discounting.

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