Moroney spent 18 months developing the fragrance, citing the Japanese art of kintsugi—the practice of repairing broken pottery with gold—as a primary inspiration for the product’s ethos. The packaging features a heart-shaped bottle and the handwritten lyrics "You Shine," intended to serve as a personal reminder of resilience. According to Scent Beauty CEO Steve Mormoris, the collaboration aims to capture the singer’s authentic, aspirational public persona in a wearable format.
The fragrance launches online July 15, 2026, across the brand's dedicated website and ScentBeauty.com, with prices ranging from $10 for a travel size to $55 for a 100ml bottle. A broader retail rollout is scheduled for August 15, hitting shelves at Walmart, JCPenney, CVS, and Urban Outfitters, followed by a September 1 exclusive release at Superdrug.
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