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Calista Haircare Debuts on Macys.com

Maria McCool’s styling brand Calista has officially expanded into the Macy’s digital storefront, marking a strategic move to place professional-grade haircare tools directly into the hands of a broader national audience through its established partnership with BEAUTYSPACE.

Calista Haircare Debuts on Macys.com

The launch introduces a curated range of Calista’s signature styling tools and nourishing products to Macy’s online shoppers, with plans to broaden the selection in the coming weeks. For McCool, a veteran stylist and salon owner, the move represents a bridge between professional salon education and at-home convenience, aligning her brand with a retailer recognized for its long-standing influence in the beauty sector.

This entry into the Macy’s ecosystem is the latest step in a growth trajectory facilitated by BEAUTYSPACE, which began in 2024. The collaboration has already successfully placed Calista in premium retail environments including Bloomingdale’s, Nordstrom, and Belk. Noah Rosenblatt, President of North America Space NK, noted that the brand’s focus on performance-driven, user-friendly solutions fills a specific niche for prestige haircare consumers. By moving beyond its roots in television retail, Calista aims to solidify its position as a go-to label for customers seeking salon-quality results without the professional learning curve.

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