Guzema Fine Jewelry Debuts First U.S. Boutique in SoHo

Founded in Kyiv in 2016 by Valeriya Guzema, the brand has built its reputation on refined minimalism and geometric silhouettes. The New York location, led by CEO Mariana Lenha, reflects a decade of growth and a strategic shift toward the American market. The store is designed to function less as a traditional shop and more as a salon, emphasizing quiet luxury and intimate client engagement.

Architect Victoria Yakusha collaborated on the interior, utilizing a monochromatic palette of soft stone tones to mirror the jewelry’s aesthetic. The space features grey monolithic counters and custom hand-sculpted vessels that replace conventional display trays. By incorporating furniture from Yakusha’s FAINA collection and bespoke artisan works, the boutique reinforces the brand's focus on craftsmanship. A private VIP area at the rear of the shop provides a secluded environment for the label's signature collections, including its well-known diamond essentials.