Loews Hotels expands Oracle cloud suite to centralize guest data

The expansion builds on an existing technology partnership that already includes Oracle’s property management system, point-of-sale software, and enterprise resource planning tools. By adding centralized distribution and loyalty modules, the hotel chain expects to move inventory more efficiently and reduce intermediary fees. CIO Dan Kornick stated that the system provides the data visibility necessary for staff to anticipate guest needs and exceed service expectations.

For Oracle, the deployment highlights a shift toward integrated hospitality platforms that bridge the gap between booking and checkout. David Meltzer, senior vice president of Oracle Hospitality Sales, noted that providing a unified view of customer behavior across core disciplines is designed to drive both guest affinity and bottom-line revenue for the hospitality group.