ECN Targets B2B Advertisers With New ABM Matcher Planning Tool

This platform addresses a long-standing friction point in B2B advertising: the difficulty of aligning digital account strategies with physical media placements. By providing a secure portal for agencies to verify audience overlap, ECN aims to transform how brands reach decision-makers in high-attention work environments.

Charles Parry-Okeden, Global CEO of ECN, noted that while account-based marketing is a standard strategy, its execution in out-of-home media has historically lacked precision. The tool acts as a bridge, allowing planners to evaluate the viability of specific office locations before committing to campaigns. The release is accompanied by a broader suite of digital resources on the company’s new website, including programmatic integration guides, location intelligence, and a dedicated Knowledge Hub.