ECN Targets B2B Advertisers with ABM Matcher Planning Tool

The platform functions by letting agencies and advertisers securely upload their priority account lists to identify specific office environments where their target companies are concentrated. This integration moves beyond traditional broad-reach metrics, providing a granular view of where business decision-makers interact with media throughout their workday.

Global CEO Charles Parry-Okeden described the shift as a necessary evolution for B2B campaigns, noting that applying account-based marketing principles to out-of-home media has historically been a complex process. The tool is housed on ECN's redesigned website, which serves as a centralized hub for programmatic resources, location intelligence, and audience data. By centralizing these planning capabilities, the company is positioning its premium office network as a measurable, data-informed environment for high-attention professional engagement.