GLD and Mitchell & Ness Forge Multi-Brand Cultural Partnership

The partnership establishes GLD as the exclusive jewelry provider within Mitchell & Ness retail locations. Following the Philadelphia launch, the brands showcased their synergy during the MLB All-Star Weekend, where they introduced a custom hat charm collection and an immersive retail experience. This momentum is set to continue with an expanded presence at the upcoming Fanatics Fest NYC.

Christian Johnston, CEO of GLD, noted that the collaboration aligns with the brand's history of creating pieces for athletes and cultural tastemakers. Christine Felice, SVP of Mitchell & Ness Commerce, added that the Philadelphia flagship serves as the ideal anchor for connecting with fans through both physical retail and broader lifestyle activations. By leveraging GLD’s official licensing agreements across the NBA, NFL, and MLB, the two companies are positioning themselves to capture a new generation of sports fans through co-branded products and curated in-store experiences.