First Horizon Bank Appoints Craig Netterville to Lead Baton Rouge Market

Tony Adams, the bank’s Gulf States Regional President, cited Netterville’s deep community roots and his ability to balance large-scale institutional capabilities with personalized, relationship-focused service as the primary drivers for the promotion. The appointment signals a commitment to maintaining the firm’s local market strategy.

Beyond his corporate responsibilities, Netterville maintains an extensive footprint in regional governance and civic affairs. He currently serves on the Louisiana State Civil Service Commission and has held leadership positions with the Baton Rouge Area Chamber, the Franciscan Missionaries of Our Lady University, and the Istrouma Area Boy Scouts. Based in Memphis, First Horizon Corp. oversees $84.1 billion in assets and operates across 12 states in the southern United States.