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CR Fitness Holdings Secures Six Awards at National Convention

At the 2026 Crunch Fitness Convention in San Antonio, CR Fitness Holdings claimed six accolades, highlighting the franchise group's rapid expansion and operational standards. The awards recognize the organization's performance in leadership, member experience, and growth across its network of nearly 100 locations.

CR Fitness Holdings Secures Six Awards at National Convention

The franchise group, which currently operates 96 clubs, received top honors including the Commitment to Excellence and the 5-Star Operations Group Average for its large-scale cohort. Jaci Petrock was specifically honored with the James P. Rowley Award, a distinction reserved for outstanding frontline leadership. These recognitions underscore a broader strategy focused on maintaining consistent service quality while scaling operations into new markets.

CEO Tony Scirmale credited the performance to the collective effort of the company’s staff, ranging from personal trainers to support teams. The group is currently on an aggressive growth trajectory, targeting a total of 110 active locations by the end of 2026. Each new opening generates approximately 70 local jobs, supporting the firm's footprint across Florida, Georgia, Texas, North Carolina, Tennessee, and Arizona.

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